Regional Healthcare Provider – Local SEO & Visibility Lift
Goal
Improve organic traffic and appointment conversion for 30+ locations offering palliative and hospice care.
Strategic Actions
- Full-site audit using Screaming Frog and SEMrush to flag crawl issues and duplicate title tags
- Built keyword clusters based on patient queries and medical service intent
- Used BrightLocal to standardize NAP data and manage Google Business Profiles
- Connected Google Search Console for structured data performance tracking
Proven Results
eCommerce Niche Retailer – Content + Link-Building Campaign
Goal
Improve product/category page rankings and increase non-branded traffic.
Strategic Actions
- Used Ahrefs + SurferSEO to identify underperforming product pages and content gaps
- Developed 15 long-tail category pages with schema markup and internal linking
- Ran white-hat backlink campaign using HARO and niche-relevant guest posting
- Used Search Console to monitor impression lift and fix soft 404s
Proven Results
HVAC Franchise System – Multi-Site SEO Standardization
Goal
Create scalable SEO practices across ~20 local franchise sites while improving keyword consistency and local visibility.
Strategic Actions
- Audited each site for content duplication, meta tag gaps, and inconsistent technical structure
- Implemented canonical and hreflang tags to avoid internal cannibalization
- Rebuilt citation strategy using Whitespark and cleaned up outdated NAP listings
- Integrated Search Console per subdomain and monitored Core Web Vitals
Proven Results
B2B SaaS Startup – Foundational SEO Launch
Goal
Build organic visibility from scratch for a startup SaaS platform focused on workflow automation.
Strategic Actions
- Launch-phase SEO audit ensuring crawlability, sitemap health, and robots.txt optimization
- Built semantic keyword architecture mapped to buyer personas
- Published 10+ blog articles optimized using AI/NLP tools and topic clusters
- Submitted XML sitemap to GSC and validated structured data (FAQ schema)
Proven Results
Ready to Scale Your Organic Growth?
SEO results compound over time, but I prioritize actions that drive measurable outcomes within 6–12 weeks while setting the stage for long-term growth.
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